Home' Asian Aviation : AAV September 2017 Contents AsianAviation | September 2017 23
er experience and has innovated with faster and more efficient
self-service options. At its recently opened Terminal 5 at Los Angeles
International Airport, for example, there is a self-service lobby with
10 check-in positions and 10 interactive self-service kiosks, with the
latter featuring self-bag tagging and bag drop capabilities designed
to increase efficiency and reduce lines.
JetBlue continues to work on future service developments through
its JetBlue Technology Ventures, which invests in, incubates and
partners with start-ups in technology, travel and hospitality. The
initiative is designed to “serve as a launch pad for innovations that
improve customer and crewmember experiences, increase the air-
line’s operational efficiency and expand the JetBlue brand to new
markets”, says the airline. “Innovation has always been part of Jet-
Blue’s DNA and JetBlue Technology Ventures builds on our history
of staying a step ahead of the status quo,” according to Bonny Simi,
president of JetBlue Technology Ventures.
And in Asia, LCCs like Scoot and AirAsia have transformed the
region’s air travel network and in-flight service. Scoot, for example,
recognises that one size doesn’t fit all when it comes to LCCs and
offers seating options on its Boeing 787 fleet, including standard
seats, SuperSeats and StretchSeats with more legroom, a Scoot-
inSilence zone where children under 12 years aren’t allowed, as
well as ScootBiz with leather seats, more legroom, more baggage
allowance, boarding priority, drinks and a meal included, in-seat
power and complimentary entertainment. Wi-Fi and in-flight en-
tertainment is also available in the rest of the cabin, but at a price.
Scoot prides itself on the friendly service of its personnel thanks to
their “Scootitude” can-do and positive attitude.
Likewise, AirAsia is expanding its coverage throughout the re-
gion at the same time as working to improve the total customer
experience. On-board it provides entertainment and Wi-Fi through
its ROKKI portal, with this set to improve following a recent com-
mitment by the group to use Inmarsat’s broadband GX Aviation
connectivity solution across the fleet from next year.
“Our guests will be able to enjoy extra fast Internet connectivity as
well as free movies, music, articles and games on our ROKKI IFEC
platform. Not only that, they can shop for meals, merchandise and
duty-free from the comfort of their own seats, which also allows
us to better understand what our guests want so we can continue
to improve on our in-flight offering,” says Tony Fernandes, AirAsia
AirAsia’s long-haul offshoot, AirAsia X , pioneered the flat-bad in
the LCC sector and the group is installing the new Hawk SR (short
range) and LR (long range) slimline seat from Mirus Aircraft Seating
across its fleet.
LCCs in Asia-Pacific, in particular, have become well known for
the standard of their in-flight catering, with passengers increasingly
willing to pay for local and seasonal dishes that exceed the quality of
those available on the region’s full-service carriers in economy class.
AirAsia is also catering to its growing business clientele, opening
its first Premium Red Lounge at Kuala Lumpur International Airport
last year, offering “an elevated travelling experience with 24-hour
services and facilities such as a buffet spread, wireless Internet,
lounge areas, workstations, showers facilities and more”. The lounge
is available free of charge to its Premium Flatbed and Premium Flex
guests while other passengers can pay RM79 (US$18).
“As the LCC pioneer in the region, we are determined to raise
the bar for low-cost travel and maintain our position as the world’s
best low-cost airline. The AirAsia Premium Red Lounge, one of the
first LCC airline lounges in the world, is our commitment in creating
exceptional value for our guests through innovative products and
differentiated services,” Kamarudin Meranun, executive chairman for
AirAsia, said at the opening. “ We receive a significant number of at
least 5,000 transit guests per day who would find services such as
the AirAsia Premium Red Lounge an added convenience and a plus
point to their travelling experience,” he adds.
Most recently, AirAsia has launched the MyCorporate suite of
products aimed at the business traveller. It comprises three bundle
options— Fare Only, Corporate Lite and Corporate Full Flex . “ With
our extensive network and frequency across the group, we have
seen a rise in the number of those travelling for business on AirAsia.
With the launch of MyCorporate, we believe we have a programme
that serves the needs of both the traveller and the company to fur-
ther capture our share of this important segment,” says Fernandes.
Among the leading airline players around the world, low-cost
definitely doesn’t equate to low-service.
10/08/2017 4:53:30 PM
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