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neighbouring seats. Importantly uniform lighting has been found
to decrease anxiety increase ancillary spending and provide the
best reading environment.
AAV: At the MRO show we discussed a lot about "creating an expe-
rience" on the plane. Can you expand on that?
ND: The aircraft cabin has to play many di erent roles from provid-
ing subtle mood lighting to create the right ambience for a mem-
orable meal to delivering a high-quality unformed light to allow
passengers to read to creating a restful and relaxing environment
for sleep. The common environmental denominator to all of these
scenarios is light. So the cabin has to facilitate all of these things
and more. Each situation is heavily influenced by the quality and
quantity of light available. We also need to consider how the light
reflects on other surfaces in the interior of the cabin including the
wall panels seats carpets and resultant passenger perception. Good
lighting makes everything looks better. In fact two of our customers
have actually delayed scheduled cabin refurbishment programmes
as a direct result of our LED lighting. This includes replacing carpets
and seat covers and spraying side-wall panels because the way in
which our superior quality of light reflects on other surfaces in the
interior results in enhanced passenger perception of the cabin.
AAV: Do airlines globally really put a lot of thought into lighting? What
about Asian airlines? Or do they leave that to the experts like STG?
ND: Chinese airlines have a high proportion of new aircraft com-
pared to the rest of the world. We can't compete against their fac-
tory-fit LED options at this stage but we can o er a retrofit option.
We are receiving growing interest from the larger airlines that have
a number of older aircraft.
AAV: Tell us about STG and LEDs...how are LEDs changing the
aviation lighting market?
ND: As the market continues to evolve it has become apparent that
the industry has started to tune into the desirable benefits that LED
lighting has to o er;
--- Increased reliability --- reducing ongoing maintenance and
--- Eliminates the yellowing flickering and cabin discolouration as
associated with fluorescent lighting systems
--- Weight saving --- liTeMood o ers a 40kg weight reduction on
Boeing 737/757 significantly reducing fuel burn.
--- Improving e iciencies by reducing power consumption ---
liTeMood consumes 50 percent less power on Boeing 737NG
--- Harmonises cabin interiors across an airline's fleet --- narrows
the gap in appearance between legacy aircraft and those
installed with the latest OEM LED lighting.
--- Optimises the cabin as a retail environment --- liTeMood has
been designed with a high CRI (Colour Rendering Index
which renders colours more vividly making magazines
more readable inflight meals more enticing and on-board
merchandise more attractive for purchase.
AAV: Does STG do the installations or can they be done by an air-
line's own sta ?
ND: The system does not need to be part of a major maintenance
check or overhaul; it can be installed under normal flight routine by
the airline's maintenance engineers.
AAV: On certification, is it up to the airline to have the lighting certi-
fied or does STG handle regulatory approvals?
ND: The system is easily installed under EASA (Minor Change Ap-
proval or STC and FAA (STC approved.
AAV: You recently signed a deal with SpiceJet...are you bullish on
Asia where the majority of planes will be delivered over the next few
years to service the LCC fleet?
ND: When we consider how many passengers travel in coach class
it's an impressive 94 percent worldwide and the average spend is
only US$366 --- this includes all fares so in reality the average for
economy is much less --- driven down by continued expansion of low
cost carriers not only on short-haul but now long-haul as well. While
demand for low-cost flights is increasing so is the challenge of trying
to provide a reasonable level of service to passengers. The passenger
in an economy seat typically has a 32-inch seat pitch they have little
privacy and limited personal space --- yet they still need to eat sleep
read be entertained and also somehow relax. With airlines seeking
to drive e iciencies and increase cabin yields they generally want to
improve the perception of all aspects of their service. We believe that
changing an aircraft's lighting is one of the least expensive things to
do but can have the biggest impact to the passenger.
AAV: What about legacy carriers? Are they interested in STG's
ND: liTeMood is a popular choice for operators of fleets comprised of
both new generation and legacy aircraft. Take SpiceJet as our latest
example they currently have over a hundred 737 aircraft on order for
delivery next year. By retrofitting their current fleet of 737-700/-800/-
900 aircraft with LED mood lighting that enables them to bring non-
LED equipped aircraft cabins up to the same lighting quality standard
as brand new aircraft giving the passenger a modern perception of
the aircraft and allowing airlines to harmonise the fleet.
AAV: What's next for STG?
ND: Innovation is core to STG Aerospace and we believe it is the
best way to di erentiate ourselves from our competitors. We are
always working on developing new product ideas evolving the prod-
ucts we have and working to understand the relationship between
our customers and the products we develop. This is why we are con-
tinuously improving our product o erings and expanding the range
of products to give the customers the best designs available.
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