Home' Asian Aviation : AAV March 2019 Contents 30 AsianAviation | March 2019
ADD DASSAULT TO THE LIST OF OEMS looking to expand beyond
making things and getting into the service business. As with giants
Airbus and Boeing, as well as engine manufacturers, the OEMs see
providing services as the way forward.
The deal to acquire ExecuJet’s worldwide MRO business for an
undisclosed sum was announced in January and will be phased in
over the course of 2019, the companies said. “ The acquisition of Ex-
ecuJet’s MRO...operations will strengthen Dassault Aviation’s global
footprint, especially in Asia-Pacific, Oceania, Middle-East and Africa.
With ExecuJet, we will continue the development of our high-quality
customer support network, while growing our Falcon market share”,
said Eric Trappier, chairman and CEO of Dassault Aviation.
“Since 1991, the ExecuJet network has gained the confidence of
clients operating a variety of aircraft types. I am very pleased with
this opportunity, to develop our MRO business within the Dassault
network”, said Graeme Duckworth, ExecuJet’s MRO executive vice
The deal will add 15 bases around the world to Dassault’s network.
ExecuJet has been maintaining the twin-engined and tri-jet Dassault
business aircraft for several years, Dassault says, “but we felt it was
time we had a more substantial global presence in this market ”.
The manufacturer currently has five company-owned service cen-
tres: two in Europe — at Paris Le Bourget and Bordeaux Merginac
— and three in the USA at Little Rock, Arkansas; Reno, Nevada and
Wilmington, Delaware. ExecuJet has operations in Australia and New
Zealand with about 100 staff in Australia across aircraft operations,
pilots, flight attendants, engineers, administration and sales. There
were a further 50 people working at its Asian bases, including in
Bali, Jakarta, Kuala Lumpur, Hong Kong and Singapore.
The ExecuJet name will be retained, Dassault says “as it is a highly
regarded industry brand among owners and operators of a variety
of aircraft types”.
Luxaviation bought ExecuJet in 2015, its largest ever purchase. As
well as the MRO network, ExecuJet’s portfolio also includes a global
fleet of 150 aircraft and 25 fixed-base operations (FBOs) that are not
part of the sale. Luxaviation says it will now focus on strengthening
and growing its VIP charter and management business along with
its FBO portfolio.
“Selling our maintenance activities to a European group whose
excellence is recognised around the world, and acclaimed by a
multitude of excellence awards, allows Luxaviation to refocus on
our core aviation services, and to further concentrate on innovation
and to invest worldwide into the sector ’s development,” says chief
executive Patrick Hansen.
In a later email exchange with Asian Aviation, Jean Kayanakis,
Dassault’s senior vice president of the New Worldwide Falcon
Customer Service & Service Centre Network said that “ExecuJet’s
MRO service centre in Malaysia is doing multi-OEM MRO business
and serves customers from around the region and will continue to
do so. We‘ll keep the ExecuJet brand name for the MRO business
since ExecuJet is a very well established company in business
aviation. They ’ve earned a strong reputation for providing high
quality service for nearly 30 years...the potential of development for
ExecuJet Malaysia is very promising when considering the growing
fleet of business jets in Malaysia and surrounding countries.
“Dassault always had a very comprehensive MRO network in
Europe, South America and North America dedicated to the Fal-
con aircraft. With the acquisition of ExecuJet’s MRO businesses,
while maintaining the multi-OEM activity, we will immediately and
efficiently strengthen our own MRO network in the other develop-
ing markets, namely Asia-Pacific, Africa and the Middle East. We
wanted a more direct involvement in the worldwide MRO business
to further improve the Falcon customer experience,” Kayanakis
Dassault deepens MRO footprint
French manufacturer Dassault Aviation is buying the maintenance, repair and overhaul (MRO)
business of Luxaviation subsidiary ExecuJet as more and more OEMs get into the service space.
Matt Driskill explains.
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