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I’ve been in the general aviation industry for over 20 years, and as
such I have been through tough times. It’s a business that can be
very rewarding and also extremely challenging as a market that
fluctuates with the fortunes of the day.
In addition, I was the first female representative selling aircraft to
China; a woman in what has always been a traditionally male-domi-
nated arena. I understand the difficulties women face when stepping
into this industry. I have lived and breathed the highs and lows — and
there have been a lot of lows.
Because of these experiences and because it makes good busi-
ness sense, in my company, Dragon General Aviation Group, we
welcome and support women to join the aviation industry. All
colleagues at our company receive the same resources and train-
ing with parity for all no matter the gender. For example, all team
members at our aircraft maintenance department are well-trained
by Type Certificates and relevant aircraft type training.
At DGA Group, executives at supervisory and senior manage-
ment levels are gender diverse and are selected on merit. If we
are focused on anything specific then it’s a desire to grow female
staff with strong leadership skills in an industry that has not always
Women comprise about two-thirds of our staff in the three
core businesses in DGA Group (private jet chartering; aircraft
consultancy and acquisition; helicopter maintenance and repair).
From top management, senior management to front-line staff,
we have excellent women who are able to
make significant contributions across our
aircraft charter operations, quality engi-
neering, marketing, sales and business de-
velopment teams. Female staff have indeed
played a key role in driving our company ’s
success and sustaining the brand’s service
quality. Our focus on gender equality and
empowerment of all employees regardless
of gender enables us to attract, select and
retain staff based on merit.
There is increasing numbers of women
working in MRO companies, especially in the sales and quality
management areas. In Aerochine Aviation, a subsidiary of Dragon
General Aviation Group, which provides MRO services to the heli-
copter industry in the mainland China market, there are significant
numbers of women colleagues working in the business development
and commercial departments.
We put our customers’ needs first. It’s our priority. We find that it
is often women, with their exemplary listening skills and excellent
EQ who are superior in their abilities to serve our customers well
because of their stronger communication and problem-solving skills.
What’s more, women hold relatively more positions in our quality
control department. I am pleased to acknowledge their product and
service quality control skills and detail-oriented mind-sets.
With over 20 years’ experience in the general aviation business,
I am aware of all the barriers for women in entering this industry. I
have lived them all. I also recognise that the
industry needs to attract good talent and
lots of it in the years to come, which is why
education and training are of paramount
importance, no matter the gender.
As a “femaleprenur ” in this industry,
and as a founding member of the Asian
Business Aviation Association (AsBAA), I
have joined forces with the association to
encourage female participation in Asia’s
general aviation industry. It’s important
that the industry as a whole takes a strong
position in this regard.
Today, women have more opportunities to embrace diverse ca-
reers than ever before. Leading by example, I know that women
have the skills and attributes to work in the general aviation sector.
I know this because I look at my own team every day. If you have a
passion for aviation then the sky is the limit.
Diana Chou, Founder and Chairman of Dragon General Aviation Group
With over 20 years’ experience
in the general aviation business,
I am aware of all the barriers for
women in entering this industry.
I have lived them all.
DIANA CHOU, DGA
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