Home' Asian Aviation : AAV April 2010 Contents Business Aviation
Cessna Aircra , the maker of the Mustang VLJ, for example, received type
certi cation in March for the latest in its Citation range, the eight-seat CJ4.
Planned during the heady days of 2007, the stretched version has attracted
is success comes as some comfort to Cessna, which had to slash its
production schedule last year by 40 percent and cancel its large-cabin
Columbus 850 programme.
According to Trevor Esling, Cessna's vice-president for international sales,
the relative success of the Citation range at the expense of larger cabin jets is
typical of what is going on in the market.
"In parts of the world where large business jets are common, we have seen
the start of a shi towards lighter aircra ," Esling said. "In markets such as
the Middle East and Russia, for example, owners are proving themselves
increasingly savvy in choosing an aircra for their needs; it is now far better
understood that you don't need a Boeing Business Jet if your main needs are
for domestic or short-haul regional travel."
is message is echoed by other manufacturers. Christophe Chicandard,
sales director for South-East Asia and the Paci c for Bombardier Business
Aircra , who has recently been on a tour of the region showcasing the Learjet
60XR light jet, said: "Actually ying from one continent to another is quite
straightforward; it's once you get there that business jets come into their own."
is view is echoed by rival Gulfstream Aerospace, whose entry-level jet,
the G150, is priced at a shade over US$15 million.
Not long before the Learjet tour, Hawker Beechcra showed o its mid-
size business jet o ering -- the Hawker 750
-- around the Asia-Pacific region. Brett
Carlson, the manufacturer's regional sales
director for India, Africa, the Middle East
and Australia said that when you look at
where people are travelling to do business
today, it's actually normally within a
1,700nm (3,000km) range.
e company was convinced enough of
this view that it removed the ventral fuel
tank from the design of its Hawker 800XP
to make the 750, replacing it with additional
Still, the 4,660lb-thrust (20.7kN) Honeywell
TFE 731-5BR-powered Hawker 750 o er
a range of 2,100nm with four passengers,
or put another way, the 750 reaches
Newfoundland from either California or
Geneva and will transport six passengers
from Mumbai to Saudi Arabia or ailand.
Carlson said the 750 was created a er the
company realised there was a market niche
it was not addressing.
Hawker Beechcraft has been promoting its mid-sized 750 jet around Asia.
AsianAviation | APRIL 2010 23
Links Archive AAV March 2010 AAV May 2010 Navigation Previous Page Next Page