Home' Asian Aviation : AAV July August 2010 Contents 24 AsianAviation | JULY--AUGUST 2010
There is one particular quirk of
Japan's love affair with Hawaii
that visitors never forget: Hawaii's
favourite snack is the 'Spam
musubi' -- a Japanese-style 'onigiri'
roll of rice and seaweed, but with
pink processed meat replacing the traditional raw
Over a million Japanese visit Hawaii every year,
drawn by the tropical beaches, the US culture and
relative proximity. ere are about a dozen daily
flights between the US island chain and Japan,
divided among two US carriers -- United Airlines and
Delta Air Lines -- and two Japanese -- Japan Airlines
( JAL) and All Nippon Air ways (ANA).
Despite being based in Hawaii's capital Honolulu,
Hawaiian Airlines has never had rights to ser ve
the route under the existing bilateral air ser vices
agreement. is is about to change, as Hawaiian,
along with American and Delta, is now set to begin
operations to Tokyo's downtown airport Haneda
in October once the airport's fourth runway is
completed. e US Department of Transport has
now granted Hawaiian access to the market in order
to stimulate competition.
Hawaiian has been growing in competitive
strength over the past ve years, expanding to become
the tenth-biggest US airline. In the mid-2000s the
carrier expanded its services to the mainland USA,
building up a network of ten destinations on the
US West Coast connecting to Hawaii's three main
But for Hawaiian Airlines Chief Executive O cer
Mark Dunkerley the future is west. Westward from
Hawaii lies Asia, o ering potentially fatter yields
than the carrier could gain by chasing its US rivals for
a larger slice of the leisure tra c to the archipelago.
"Asia is a growth-region economically and with
that will come a desire to travel among the middle
class," Dunkerley says. He points to Australia, a
country that has successfully lured Asian tourists,
with massive in ows not only of Japanese, but also
Chinese, Korean and ai visitors.
e expansion plans are underlined by the aircra
orders Hawaiian has placed. e carrier ordered six
Airbus A330-200s in November 2007, as part of a
Memorandum of Understanding with the European
manufacturer covering 24 long-range jetliners in a
US$4.4 billion deal.
In addition to the six A330s, the airline also took
purchase rights on a further six, the rst of which
it exercised in March for a 2011 delivery. e deal
was completed with six rm orders and six options
for Airbus's planned long-range A350-800, which
Hawaiian hopes to y non-stop to US east coast cities
a er it enters operational ser vice in 2013.
Deliveries of the A330s have already started. Two
will be in ser vice this year, with the remainder joining
the eet over the next two years. But Asia's potential
is such that Dunkerley cannot wait that long.
Hawaiian has now agreed to lease two additional
A330-200 aircra from Ansett Worldwide Aviation
Ser vices (AWAS), beginning in 2011, and one from
CIT Aerospace, which arrived in April.
Hawaiian Airlines o cially welcomed the rst of
the widebody twinjets into its eet on 1 June, saying
that the aircra heralds "a new era" in the company's
history. e 294-seat aircra completed its rst
commercial ser vice from Honolulu to Los Angeles
on 4 June.
e new aircra has been named 'Makali'i', the local
term for the constellation of the Pleiades, or Seven
Sisters, which guided ancient Polynesian voyagers
across the Paci c and was seen high in the sky when
Inter-Island Air ways (renamed Hawaiian Airlines
in 1941), launched its rst scheduled ight on 11
November, 1929. Each of the new aircra will be
named a er a constellation used for astral navigation
by Polynesian voyagers.
e aircra rst arrived in Honolulu on 3 May and
eyes Asian expansion
With the arrival of its new Airbus A330s, Hawaiian Airlines is looking at tapping the tourist potential of
more Asian markets, writes Justin Wastnage.
Hawaiian Airlines' new
Airbus A330s open up new
markets to the carrier.
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