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had been undergoing nal preparations for ser vice since then. Hawaiian's second
A330, named 'Hokule'a' ('Star of Gladness'), arrived from the manufacturer's
Toulouse plant on 29 May.
" e A330 provides Hawaiian with an increased operating range of 6,050
nautical miles and the capability to expand its ser vice area on both sides of the
Paci c by o ering non-stop ights between Hawaii and points in eastern Asia
and all of North America," the airline says.
e only long-haul routes Hawaiian currently ies, other than to the mainland
US and Samoa, are to Manila in the Philippines, Papeete in French Polynesia and
Sydney, Australia. However, the new A330s open up new choices.
For the moment, the airline has made an economic decision not to y to the
US East Coast with the A330s, due to operational restrictions, Dunkerley says.
"We review the economics all the time," the airline chief says.
e US has bilateral Open-Skies agreements with South Korea, Malaysia,
Singapore and ailand, which are all markets ripe with further tourism
potential, Dunkerley says. Still, some markets will have to wait until delivery of
the A350s in 2017.
" e A350-800s have a range of 8,000 nautical miles [15,000km] so we could
even go direct to Europe, but we will certainly go deeper into Asia," he says.
China, however, is a less likely prospect, having a "less progressive" air ser vices
regime that favours the larger US carriers, Dunkerley says. Also, the USA is not
on the Chinese government's list of approved destinations, making visas for
travel to Hawaii hard to obtain for the ordinary tourists the island chain wants
Hong Kong , on the other hand, with its special autonomous region status,
might be a suitable target market, Dunkerley says. Similarly, Taiwan has much
of the same economic and cultural potential of South Korea and of Japan some
20 years ago. e carrier will weight up the merits and may launch services later
this year, he says.
Hawaiian is also betting on the strength of the Virgin name to aid it in the
wider Asia-Paci c region. It has signed a code-share agreement with Virgin
Blue, Virgin America and V Australia that extends to frequent yer reciprocity.
e move will see Hawaiian codes placed on connecting ights to Adelaide,
Brisbane and Melbourne from its daily Sydney ser vice and Virgin Blue codes on
Hawaiian's inter-island routes.
Dunkerley says the deal will have "enormous impact" since the Virgin Blue
brand is one of the best-known leisure brands in Australia, one of Hawaiian's
biggest source markets.
Australian passengers are also being targeted with stopover ser vices to Las
Vegas, Seattle or the eight other US West Coast ports served by Hawaiian. ese
destinations will also be promoted to the Tokyo market when it opens, with
Honolulu a hassle-free alternative to Los Angeles.
e airport had better start stocking up on Spam musubi. n
Hawaiian has expanded to become the tenth-biggest airline in the USA.
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