Home' Asian Aviation : AAV July August 2010 Contents 44 AsianAviation | JULY--AUGUST 2010
investments, it makes more sense to invest moderately
in projects that have a considerable impact on the
ose that did so have now developed a competitive
advantage as demand picks up once again.
Lu hansa Systems says its solutions address "the
general operational and commercial requirements of
"Hence, they are in use with network, regional,
low-cost and cargo carriers alike," Mueller says.
Since the systems are modular in design, they
are readily customisable. Airlines can choose extra
functionalities in addition to the basic solution
to further enhance their results. In addition, the
company o ers some products aimed speci cally at
low-cost, regional and start-up airlines, such as its
operational planning and control solution NetLine
SP and the revenue management system Pro tLine/
Yield Rembrandt. Jetstar Asia, Ryanair and EasyJet
are among the customers for these systems.
Mueller says Lu hansa Systems IT products cover
all airline business processes. e company o ers its
Lido/Flight solution for ight planning, which the
company says can reduce fuel consumption by up to
5 percent. Similarly, the products from its NetLine
resource-management suite can reduce crew costs by
up to US$10 million per year, while Pro tLine -- for
revenue management and pricing -- can boost revenue
by up to 10 percent.
The company says its NetLine Fleet Assigner
can increase pro tability by up to 600,000 euros
(US$753,000) per month, through precise capacity
Lu hansa Systems also o ers integrated platforms
that combine applications into a seamless solution.
ese include the Integrated Operations Control
Centre (IOCC), for airline operations, and the
Integrated Commercial Platform (ICP), for network
and revenue management, among others.
" e products directly contribute to an airline's
pro tability by enhancing process e ciency, reducing
costs and generating additional revenues," Mueller
says. "With the IOCC Platform, for instance, an
airline can save up to US$31.8 million per year."
Lu hansa Systems has more than 200 international
airline customers for its IT solutions. "With many
airlines moving forward from using in-house and
legacy solutions to choosing products o ered on the
market, we see a strong potential to further develop
our market position," Mueller says.
In the Asia-Paci c region, the German company
already works with many of the leading carriers,
including Cathay Paci c, China Southern Airlines,
SIA, ai Air ways and Virgin Blue.
Colombo, Sri Lanka-based John Keells Computer
Services (JKCS) is also developing IT solutions for
the aviation industry. e so ware developer's list
of clients includes major carriers such as Emirates
Airline, Sri Lankan Airlines, Air Arabia and Qatar
Airways among its customers.
e company o ers airlines a range of products
tailored either for full-ser vice or low-cost airline
business models, alongside so ware used in airport
One major recent contract the company was
involved with was the introduction by India's
King sher Airlines of JKCS's new Evinta Internet
Booking Engine (IBE), which the IT company says
doubled the airlines 'look-to -book' ratio with 24
hours of its introduction.
King sher, India's largest privately owned airline,
today operates into about 69 cities in India and ser ves
several long-haul destinations with its eet of 74 aircra .
e carrier operates more than 400 ights a day.
To maintain its growth rate, the carrier needed an
IBE that would stimulate sales. e airline's previous
engine was recording just a 4 percent 'look-to -book'
ratio, hampering growth.
According to JKCS, the low gure was a result of
the old IBE's "limited facilities that failed to capture
reser vations". Many customers were put o by the
complexity of the engine, abandoning their on-line
'shopping carts' before completing an order.
Transaction costs with the old engine were also
high, and the airline wanted to nd a booking engine
with multiple sales channels, catering to all web users,
travel agents, corporate and other customers. e
existing engine furthermore lacked adaptability to
King sher chose the Evinta IBE to meet its needs
in the most cost-e ective and reliable manner. e
system recorded almost 3,000 on-line bookings
within its rst 24 hours of operation.
Proving its worth
"The engine proved its worth on usability, rich
shopping experience and exibility," JKCS says.
Evinta proved itself much more user-friendly than
King sher's former booking engine. A three-step
booking process cut the online booking procedure
in half, while an o -line payment option allowed
customers to buy tickets on-line without having to
pay on-line. Customers could also choose their seat
using a graphical seat map.
Since the JKCS system catered to all kinds of users
on a single booking platform, it slashed King sher's
operating costs. " is solution brought down the
number of sessions by all applicants with the host
reservation system -- thus lowering the booking cost
per passenger," JKCS says.
e IT company says Evinta was designed to entice
customers to spend more, bringing in higher revenue.
Many ancillary services are on o er and various up-
sell options were included. 'Dynamic packaging'
gives customers the chance to book cars, hotels and
insurance ser vices with their ight -- bringing in
further revenue -- and 'fare exibility' options allow
higher-paying passengers to change their ights.
With its new IBE, King sher saw increased on-
line sales, while gaining the ability to handle a higher
transaction load and reducing operating costs. A good
result by anybody's standards, but especially for airlines
just emerging from a global recession and determined
to lessen the impact of future downturns. ●
Kingfisher saw an immediate benefit from
JKCS's Evinta booking engine. Credit: Airbus
Links Archive AAV June 2010 AAV Sept 2010 Navigation Previous Page Next Page