Home' Asian Aviation : AAV Sept 2010 Contents AsianAviation | SEPTEMBER 29
Jim Martin, managing director of the Asia-
Paci c Division of communications technolog y
specialist ARINC, has been involved in the
airline and airports industries for 25 years.
In that time, he says he has seen a dramatic
shift in the sector's communications and
information technolog y (IT) needs.
"From the 20-year perspective, there has been
a significant move towards shared-infrastructure
solutions," Martin says. On the airport side, there
has been a movement towards self-ser vice check-in
products, while air-to-ground communications has
been enhanced with high-frequency and satellite
The shifts will continue in the future, with an
increasing emphasis on mobile solutions -- such as
allowing passengers to check in via smart-phones or
on-line. Martin says the new technolog y could be
developed by ARINC, or the company could act as
"It will be a combination," he says. "You will see more
from us in engineering and systems integration."
ARINC has ridden out the nancial turmoil of the
past two years by seeing its customers as partners.
" ere has always been price-pressure from the
industry," Martin says. "When this happened, we
viewed our relationship with our customers as a
partnership. at went over very well."
In some cases, he adds, the company came up with
solutions for its customers that were a "win-win",
bene tting both sides.
anks in part to this approach, the company's top-
level nancial performance has continued to grow,
Martin says. e company has also focused activities
on markets that have been less severely a ected by the
global crisis -- such as Asia, where ARINC has scored
several recent successes.
Martin highlights ARINC's AeroConnx Electronic
Flight Bag as a key product the company is o ering to
meet airline IT needs. Earlier this year, the company
announced that Hong Kong's Cathay Paci c Air ways
had begun operational evaluation of the equipment
a er participating actively in the system's development.
Martin says the EFB partnership with Cathay is
similar to the way ARINC developed its aircraft
communications addressing and reporting system
(ACARS) datalink, in co -operation with US-based
carrier Piedmont Airlines.
"We start with one airline partner, then interest
grows to other carriers," Martin says.
ARINC says AeroConnx is the world's first
comprehensive EFB solution, offering airlines
integrated management of EFB applications, aircra
content and data, message delivery and datalink
communication ser vices. To support the trial, the
technology company also recently deployed its
GateFusion ser vice to provide Cathay with a high-
bandwidth gatelink at Hong Kong International
" e way airlines use and manage information is
changing very rapidly and new on-board systems like
electronic ight bags and media such as gatelink and
Iridium are being used to support applications like
electronic charts, documents, techlogs and real-time
credit-card authorisation," says Capt Russell Davie,
Cathay's general manager of operations. "AeroConnx
supports both ight-deck and cabin applications,
and we believe it will lead the way to help airlines
leverage the latest new technologies and become more
operationally e cient and cost-e ective."
Another Asian success came in July, when ARINC
announced that Singapore Airlines (SIA) had adopted
its VeriPax passenger reconciliation system (PRS) at
Singapore's Changi Airport to enhance passenger
handling. e system provides high-speed passenger
processing, using information from 2D bar codes
printed on boarding passes.
SIA became the second Asian carrier to adopt
the system a er Cathay, which had helped develop
the technolog y together with ARINC and Changi
"Passengers today are increasingly embracing self-
ser vice options," says Yeo Kya ye, Changi's director
of airport operations. " e VeriPax PRS simpli es
the airport processes, bene tting both airlines and
passengers with a more user-friendly experience."
ARINC has also been expanding in the key growth
markets of India and mainland China. In China, the
company revealed in October 2009 that it had signed
a memorandum of understanding with Aviation Data
Communications Corp (ADCC) to further develop
its GLOBALink advanced aviation datalink system.
The China GLOBALink partnership operates
87 remote ground stations around China, ARINC
says. e partners' joint venture ADARI Aviation
Technolog y is researching and developing applications
for the aviation industry, such as content delivery
management and EFB technolog y.
e October agreement renewed the partnership
for another four years, expanding and upgrading
datalink coverage in China. Last year marked ten
years of partnership with the civil aviation authorities
of both China and ailand for GLOBALink.
e company also announced last year that it had
opened two new sales and ser vice o ces in India, in
Mumbai and New Delhi, strengthening its presence
in the fast-expanding Asian market.
ARINC opened its Singapore headquarters in 2003
with a sta of six people in the region. Since then, the
company says it has captured a growing share of the
regional market for aviation communications and
e technolog y company has also won or renewed
IT contracts with many of the busiest Asia-Paci c
airports, including Seoul's Incheon International
Airport, Tokyo's Narita International Airport, HKIA
and Changi. n
ARINC adapts to airlines'
Communications, engineering and integration solutions specialist
ARINC has been adapting to airlines' developing technological needs
and expanding its presence in the Asian market, writes Andrzej
ARINC's Jim Martin says the company has
weathered the financial crisis through
partnership with its customers.
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