Home' Asian Aviation : AAV Dec Jan 2010 Contents In Focus
experienced by Qantas and other A380 operators that
use Rolls-Royce Trent 900 engines, since its eet uses
the alternative Engine Alliance GP7200 powerplant.
e company added that it "continues to invest
heavily in its product", citing the delivery of six new
widebody jetliners in the rst half -- ve Airbus
A380s and one Boeing 777. e carrier also opened
a new, dedicated lounge at Shanghai Pudong
International Airport. "A further two new aircra
are scheduled to be delivered before the end of the
nancial year on 31 March 2011," Emirates said.
In June this year, Emirates placed a massive order for
32 additional Airbus A380s, valued at about US$11.5
billion at list prices, taking its total of rm orders for
the world's largest jetliner to 90. e agreement was
signed during this year's Berlin Air Show.
" e latest order . .. a rms Emirates' strategy
to become a world leading carrier and to further
establish Dubai as a central gateway to worldwide
air travel," Al Maktoum said at the time. " e
A380 is our agship in terms of passenger comfort,
innovation, operating and environmental e ciency
and revenue generation."
The Emirates chief added: "Our latest
commitment signals Emirates' con dence in the
growth to come in a thriving aviation sector as we
build our eet for tomorrow."
e additional A380s are scheduled for delivery
between April 2015 and November 2017. "We have
the delivery slots we want, at the time that we want,
to allow us to grow at the pace we want," company
President Tom Clark said at the time.
As Emirates expands its routes and A380 eet, the
superjumbos will be assigned to ser ve additional
long-haul destinations in Asia, Australasia, Europe
and North America, replacing older, smaller aircra
and increasing route frequencies.
According to Clark, having such a massive A380
eet is needed because of rising demand. To operate
a daily ight from Dubai to the US, 2.5 A380s are
required, with ve needed for a twice-daily ser vice.
"You only [need] six double-daily points on 14.5-
hour missions and those 32 aircra are gone," he said.
The massive follow-on order caused raised
eyebrows among some industry analysts, coming
as it did just a month a er Airbus Chief Operating
Officer (Customers) John Leahy raised the
manufacturer's A380 sales target for the year to 20
aircra . Many opined that the airline must have
been o ered a substantial discount on the deal,
possibly with the right to walk away from the order
Teal Group analyst Richard Aboula a -- who is
generally sceptical about the A380 programme's
viability -- said the deal gives Emirates "a lot of
heavily discounted capacity" to use as its market
access increases. "But even then, it's impossible to
imagine an expansion plan that absorbed 90 A380s
before 2026, especially given [Emirates'] other order
positions," he added.
Furthermore, Aboulafia argued, much of
Emirates' traffic has been siphoned away from
European legacy carriers. Europe, he said, "appears
willing to let Emirates poach this tra c to save the
A380". Allowing the Dubai-based airline "grow at
European carriers' expense might be the only way
to generate demand for this airplane," Aboula a
Vote of confidence
Airbus Chief Exe cutive Officer Tom Enders
speculated that Emirates' bold vote of con dence in
the A380 programme could stimulate some more
sceptical competitors to rethink their position on
the jetliner. "Some blue-chip airlines will have to
think: 'Are we getting it right and is Tim [Clark]
getting it very wrong ? What will the world look
like when Emirates has 90 A380s?" Enders said.
In addition to the latest A380 order, the airline
said in June that it already had outstanding orders
for 48 A380s, 70 of Airbus's planned A350 XWB
widebody twins, 18 Boeing 777-300 twinjets
and seven Boeing freighters. e carrier valued
these 143 widebody aircra at more than US$48
billion. e eet-expansion plan will help Emirates
become one of the world's largest airlines.
en in mid-July, the carrier announced another
major aircra order -- for a follow-on batch of 30
Boeing 777-300ERs, valued at about US$9.1
billion, adding to the 71 previously ordered, of
which 53 were already in ser vice. e aircra are to
be operated in a three-class, 360-seat con guration
In February 2011, Emirates plans to start retiring
almost 70 older widebody aircra : Airbus A330-
200s, A340-300s and -500s; and Boeing 777-200s,
which are to be replaced by new 777-300ERs and
At the beginning of October, the airline
celebrated the rst arrival of one of its A380s in
Hong Kong, marking its debut on the daily Hong
Kong-Dubai via Bangkok route. The aircraft
arrived to be greeted by a water-cannon salute on
Hong Kong's National Day.
"Hong Kong is a thriving commercial hub
and -- along with Greater China -- is integral to
the future growth of the world economy," said
Richard Jewsbury, Emirates' senior vice-president
for the Far East and Australasia . " is economic
strength makes it a key market for Emirates and
we are delighted to be bolstering our commitment
to the region by bringing our agship aircra to
Hong Kong." ●
28 AsianAviation | DECEMBER 2010 / JANUARY 2011
The airline is the world's largest operator of Boeing 777s.
Links Archive AAV November 2010 AAV February 2011 Navigation Previous Page Next Page