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Aviation Awards Asia
The 2011 Asian Aerospace
International Expo and
Congress, scheduled to for
8-10 March at the Asia World
Expo in Hong Kong , will be the
venue for the announcement
of the winners of the rst Aviation Awards Asia .
e Hong Kong show is the leading business-to -
business commercial aerospace event in the region,
covering all key sectors of the industry: airlines,
manufacturing , business aviation, MRO, interiors
and training. As such, it makes the perfect venue to
celebrate the industry's most exciting achievements
over the past year.
The goal of the awards, co-organised by Asian
Aviation and Reed Exhibitions, is to create a genuinely
Asia-focused event that aims to recognise excellence in
the Asian commercial aviation industry.
Manufacturers and analysts predict that the Asia-
Paci c market will be a primary growth driver for
aviation and aerospace over the next two decades. In
the light of this, the awards will help raise the pro le
of the key aviation-industry players in the region, by
highlighting innovation, excellence, professionalism
and best business practices in every sector of the
e awards will be presented against the background
of a show that, in 2009 -- even in the grip of the global
economic slowdown -- attracted 12,616 attendees
and 356 exhibitors from 28 countries. e eyes of the
industry will be focused on Hong Kong for the Expo,
providing award winners with a valuable platform from
which they will be able to draw the attention of their
peers, partners and customers to their achievements.
Asian Aviation and Reed were very encouraged to
receive good support for the event from the industry
and the quality of the entries has ensured that the
competition is intense. Awards are being handed out
in five categories: Full-Ser vice Airline; Low-Cost
Carrier; Business Aviation; Maintenance, Repair and
Overhaul; and Technology & Environment.
All candidates have had to show measurable
achievements in the calendar year 2010, which had a
positive e ect on the Asian aviation industry.
Entries are being assessed to see whether they
demonstrate a superior standard of products
and ser vices and a proven track record in
shaping and leading the industry in their
The event's distinguished panel of
judges is considering a range of factors in
assessing the entries, including : impact on
business performance, originality, effect
on operational safety, customer ser vice and
contribution to aviation in the Asia-Paci c region.
e judges are : Airser vices Australia Chairman
David Forsyth; CAPA Executive Chairman Peter
Harbison; AAPA Director General Andrew Herdman ;
Edward M. Bolen, president and chief executive o cer
of the US National Business Aviation Association
(NBAA); V K Mathews, founder, chairman and chief
executive o cer of the India-based IT specialist IBS
Group; and Aerospace Forum Asia (AFA) President
Martin Craigs, who is also advisor to the Engine Lease
Finance Corporation (ELFC).
We now present details of the shortlisted candidates
as we prepare to announce the nal winners in each
category at Asian Aerospace 2011 in Hong Kong.
With special thanks to Aviation Awards Asia sponsor
Lu hansa Technik.
Asia's own aerospace industry awards
Air New Zealand
New Zealand's national carrier Air New Zealand, based
in Auckland, operates scheduled passenger ights to
26 domestic and 24 international destinations in 15
countries throughout Asia, Europe, North America and
e company has a eet of 98 aircra , ranging in size
from the Beechcra 1900D twin turboprop to widebody
Boeing 747-400s. e average age of the eet is 8.4 years
and the carrier has 27 more aircra on order, including
eight Boeing 787s.
The airline has undergone an US$800 million
upgrade to its long-haul service, re tting its 747 eet
and adding eight new 777-200 aircra for ights from
North America. It also runs a cargo network connecting
New Zealand, Australia and the South Paci c with Asia,
Japan, North America and Europe.
Air New Zealand is a member of the Star Alliance,
alongside 17 other carriers from around the world.
Passengers travelling on one or more of the alliance's
member airlines can take advantage of one, streamlined
check-in and co-ordinated schedules between ights.
Cathay Pacific Airways
Cathay Paci c Air ways is the ag carrier of Hong Kong ,
operating an all-widebody eet of 128 aircra with
another 64 on rm order. Types in use include Airbus
A330s and A340s, as well as Boeing 777s and 747s,
including 747 freighters. Outstanding orders include
ten new Boeing 747-8 Freighters and 30 Airbus A350-
e airline ser ves 141 destinations in 39 countries
and territories, covering South Africa, Oceania, Asia,
Europe and North and South America. Cathay operates
about 130,000 departures a year, carrying almost 24.6
million passengers in 2009, along with 1.53 million
tonnes of cargo and mail.
Major shareholders include Swire Paci c, which
holds a 42.97 percent stake, Air China with 29.99
percent and CITIC Paci c with 1.98 percent. e
airline's wholly owned subsidiaries include regional
carrier Hong Kong Dragon Airlines (which operates
as Dragonair) and Hong Kong Airport Ser vices, while
the airline also owns 60 percent of all-cargo carrier Air
Hong Kong and 18.43 percent of Beijing-based Air
Award Category: Full-Service Airline
Air New Zealand is a shortlisted nominee
in the full-service airline category.
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