Home' Asian Aviation : AAV March 2011. Contents Aviation Awards Asia
Malaysia Airlines (MAS) is the state-owned ag carrier
of Malaysia, based in Kuala Lumpur. e company's
route network covers South-East Asia, South Asia,
East Asia, the Middle East and the so-called 'Kangaroo
Route' between Europe and Australasia.
e carrier also operates trans-Paci c ights to Los
Angeles, via Taipei, and trans-Atlantic ights to Buenos
Aires, via Cape Town. e company also has two airline
subsidiaries -- Firefly and MASWings -- and has a
freighter eet operated by MASKargo. MASCharter
is another of the airline's subsidiaries, operating charter
ights using MAS aircra .
e company has won numerous awards, including
the 2010 World Travel Awards for the World's Leading
Airline to Asia, Asia's Leading Airline and Asia's Leading
Business Class Airline.
e carrier operates a mixed eet of Airbus and Boeing
aircra , including: Airbus A330-20 and -300 widebody
twinjets; single-aisle Boeing 737s; widebody Boeing
777 twinjets; four-engine Boeing 747 widebodies; and
Boeing 747 freighters. Outstanding orders include six
Airbus A380s, the world's largest jetliner.
MAS has long been seen as a potential member of the
SkyTeam global alliance, but up to now the carrier has
been maintaining codeshare agreements with individual
carriers -- including some from SkyTeam as well as rival
airline groups Oneworld and Star Alliance.
Thai Airways International
Bangkok-based ai Air ways International is ailand's
national carrier and the country's largest airline,
operating out of the capital's Suvarnabhumi Airport.
e airline operates to 71 destinations in 34 countries,
with a eet of almost 100 aircra .
e eet includes; ATR 72 turboprops; Airbus A300,
A330 and A340 widebody models; narrowbody Boeing
737 jetliners; and twin-aisle Boeing 747 and 777 models.
e carrier has outstanding orders for additional A330s
and 777s, as well as six Airbus A380 very-large airliners.
e carrier is planning to phase out its oldest 747-
400s, along with six A300-600s, three 737-400s and two
ATR 72s by 2014 as it modernises its eet.
e carrier owns 39 percent of Bangkok-based low-
cost carrier Nok Air and recently announced plans for a
low-cost joint venture with Singapore's Tiger Airways,
in which the ai carrier will hold a 51 percent stake.
ai Airways is a founder member of the Star Alliance
of airlines, alongside 26 other member airlines from
around the world, including Air Canada, Air China, All
Nippon Air ways, Asiana, Lu hansa, Singapore Airlines
and United Airlines.
Kuala Lumpur, Malaysia-based AirAsia is Asia's largest
low-cost carrier and a pioneer of the business model in
the region. Since starting operations in 1996, the airline
has expanded to a network covering more than 400
destinations in 25 countries in the Asia-Paci c region.
e carrier has two foreign subsidiaries -- Bangkok-
based ai AirAsia and Jakarta-based Indonesia AirAsia
-- as well as a Kuala Lumpur-based low-cost long-haul
a liate, AirAsia X.
AirAsia X was established in 2007 to provide high-
frequency, point-to-point long-haul services. Cost
e ciencies are derived from maintaining a simple aircra
eet and route network based on low-cost airports, with
no complex codesharing or other overheads traditionally
associated with long-haul ying.
Including its a liates, AirAsia has a eet of about 100
aircra , mostly single-aisle Boeing 737 and Airbus A320-
family models. Long-haul ser vices are operated using
Airbus A330s and A340s, and the airline has also placed
10 rm orders, with ve options, for the new A350.
e airline, which has the world's lowest operating costs
and was the rst carrier in the region to introduce fully
ticketless travel, won Skytrax' world's best low-cost airline
award in 2009 and 2010. AirAsia continues to pave the
way for low-cost aviation through innovative solutions,
e cient processes and a passionate approach to business.
Cebu Pacific Air
Philippine low-cost carrier Cebu Paci c Air is based at
Manila's Ninoy Aquino International Airport and o ers
scheduled domestic and international ser vices. e airline
is now the country's leading domestic carrier and operates
the youngest aircra eet in the Philippines.
e carrier ser ves 33 domestic destinations and 16
international destinations in 10 countries in East and
South-East Asia. e airline's eet comprises eight ATR
72 turboprops, with 15 Airbus A320s and ten, smaller
A319s. Outstanding orders cover 19 more A320s and
one ATR 72.
Cebu launched international operations in November
2001, and now ser ves cities such as Bangkok, Busan,
Guangzhou, Ho Chi Minh, Hong Kong, Jakarta, Kota
Kinabalu, Kuala Lumpur, Macau, Osaka, Seoul, Shanghai,
Singapore and Taipei.
e airline says it aims to be a pioneer in creative pricing
strategies, allowing it to o er the lowest fares on every
route it ser ves. Cebu has also been the rst local airline
in the Philippines to introduce e-ticketing, prepaid excess
baggage and seat selection.
Award Category: Low-Cost Carrier
Air New Zealand is a shortlisted nominee
in the full-service airline category.
AsianAviation | MARCH 2011 23
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