Home' Asian Aviation : AAV May 2011 Contents AsianAviation | MAY 2011 27
With its focus on luxury
products for private or
corporate users, business
aviation suffered more
than most aerospace
industry sectors during
the global economic slump that took hold late in 2008
and hit bottom the following year.
As businesses sharply tightened their belts, aircra
manufacturers found themselves facing a dearth of new
orders and cancellations of existing ones, with some
having to cut output and jobs in response.
" e precipitous and rapid decline of the business
jet industry in 2009 resulted in cancellations exceeding
gross orders, causing a signi cant reduction in rm order
backlogs and aircra deliveries," Canadian manufacturer
Bombardier says in its latest 20-year market forecast.
"During the rst half of 2010, however, the 'green
shoots' of industry recovery were evident."
Now, however, the future is once again looking
brighter, with renewed interest from the market focusing
in particular on larger, longer-range aircra models at a
time when the major manufacturers are o ering new
agship products to the market.
Business jet utilization rose signi cantly in early 2010,
Bombardier says. "As anticipated, positive net orders for
business jets resumed, albeit at a low rate. Furthermore,
business aviation penetration in the fastest expanding
world economies, China and India in particular, is
accelerating. e stage is being set for a full industry
recovery," the company says.
Of all the market segments, the large-aircra category
-- covering aircra priced between US$38 million and
US$60 million, o ering more than 5,000 nautical miles'
range and 1,500-3,000 cubic feet of cabin volume --
will grow fastest in the next two decades, Bombardier
"The recent shift in demand towards more
international customers has driven the sales of larger
Aircraft," the manufacturer says. "Contrary to US
customers, who generally enter the business jet market in
the light category and then trade up, many international
customers acquire their rst aircra within the large
category. Customers in this category also seem more
willing to pay a premium for additional comfort and
technology than those who purchase light and medium
category aircra ."
In October last year, during the 63rd annual meeting
and convention of the US National Business Aviation
Association (NBAA), Bombardier announced that
it would produce two new models in its top-of-the
line Global range -- the Global 7000 and 8000, one of
which prioritises range while the other o ers more cabin
space. Industry obser vers judged that the new jets were
announced in an e ort to overshadow rival Gulfstream's
Gulfstream had begun test- ying its fastest, longest-
range business jet in November 2009, although the
programme su ered a severe setback in early April with
the loss of one of the company's test aircra in a fatal
crash during take-o trials. Flight-testing of the other
four aircraft was suspended immediately following
the crash, until the manufacturer and the US Federal
Aviation Administration judge it safe to resume (see
related story, page 6).
With the additions of the 7000 and 8000 models,
Bombardier says its agship Global aircra family "now
uniquely covers the large, ultra long-range category with
four aircra models", including the current Global 5000
and Global Express XRS.
"The Global aircraft platform gained instant
worldwide recognition for design and performance
when it was rst introduced in 1996, and Global aircra
Bigger is better
After suffering a severe slump in demand during the global economic crisis of 2009, the business aviation sector has
enjoyed a rebound, with particular emphasis on larger, longer-range models, writes Andrzej Jeziorski.
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