Home' Asian Aviation : AAV September 2011 Contents 8 AsianAviation | SEPTEMBER 2011
Traffic results for July released by the
International Air Transport Association show
that global passenger travel rose 5.9 percent
compared with July 2010. However, freight
markets were stagnant, with a 0.4 percent
decline in demand from the previous year’s level.
“Passenger travel bucked the gloomy
economic outlook with a 5.9 percent increase in
July,” says Tony Tyler, IATA’s director general and
chief executive officer. “This increase was likely
based on the much more optimistic economic
outlook that marked the beginning of the year.’
Tyler continues: “With business and consumer
confidence now tanking, sluggishness in
international trade, and high fuel prices, the
expectation is for a weaker end to
the year. We are already seeing this
in the shrinking air freight markets,
which were 0.4 percent down on
the previous year.”
International passenger markets,
which grew 7.3 percent compared
with July 2010, remain stronger on
average than domestic markets,
which showed weaker year-on-year
growth of 3.5 percent.
Compared with pre-recession
levels of early 2008, international
passenger traffic has expanded
by 12 percent. Had the industry
continued to grow at the pre-
recession pace of 8 percent,
international markets would have
been about 14 percent higher than today’s levels
and a quarter higher than pre-recession level.
“This confirms that the global financial
crisis has cost airlines about two full years of
growth,” IATA says.
Load factors for the combined domestic and
international market have improved by half a
percentage point over July 2010 to 83.1 percent.
This figure matches the highs recorded in the
third quarter of 2010. North American carriers
(with 86.9 percent) and European carriers (at
84.1 percent) were in the lead.
In the international market, Asia-Pacific
increased capacity by 5.8 percent, outpacing
demand growth of 4.9 percent. The region’s
carriers are still adjusting to two major
challenges: slower growth in China and
continuing weakness in Japan in the wake of
the earthquake and tsunami earlier this year.
Load factors for Asian carriers fell slightly to 80.2
percent in July.
Domestic markets were more sluggish. China,
with the world’s second-biggest domestic
market (18 percent of the global market)
expanded just 5.1 percent in the month. The
country’s domestic air travel market has been
slowing since the second half of last year. –
Freight stagnates as passenger demand rises
In a move develop its North Asia market
further, Hawker Beechcraft (HBC) announced
in late August that it is establishing a new
regional headquarters in Beijing.
The new office will cover the North Asia
region, including Mainland China, Hong
Kong, Macau, Taiwan, Korea and Japan.
In addition, the aircraft manufacturer has
increased its investment in the fast-growing
Chinese market by adding local employees
and strengthening its sales and marketing
network in region.
“Hawker Beechcraft continues to
demonstrate its commitment and confidence
to this growing market, which is of great
importance for our overall growth strategy,”
says Jeff Anastas, HBC vice president of
China, North Asia.
“With the growth of the business aircraft
market in China, we anticipate that customers
are becoming very discriminating when
they choose a business aircraft,” he adds.
“With the establishment of our new regional
headquarters office in Beijing and a stronger
team on the ground, we are in an even better
position to grow our market.”
As demand for business aircraft increases
in China and the country reforms restrictive
regulations for low-altitude airspace, which
have slowed growth in the sector up to now,
HBC says it is “committed” to bringing its
aircraft and services to Chinese customers.
Six Hawker Beechcraft models from
the company’s current product line have
obtained certification from the Civil Aviation
Administration of China (CAAC): the Hawker
4000, Hawker 900, Beechcraft King Air
350i/350ER, Beechcraft King Air C90GTx,
Beechcraft Baron G58 and the Beechcraft
Bonanza G36. The manufacturer also recently
appointed Metrojet as an authorized service
centre in Hong Kong. – Andrzej Jeziorski
Hawker Beechcraft opens regional headquarters in Beijing
NEWS IN BRIEF
A GULF Air Airbus A320 flight from Bahrain
departed the runway at Cochin International
Airport, Kochi in South India, breaking its
nose wheel and damaging its wings. The
aircraft was carrying about 137 passengers
and eight crew. As the passengers evacuated
through the emergency exits, seven of them
sustained injuries. According to sources at
Cochin International Airport, initial investigation
suggested that heavy rain and strong winds may
have been factors contributing to this accident,
which caused the airport’s runway to remain
closed for about eight hours. India’s Directorate
General of Civil Aviation has ordered an inquiry.
China has experienced slowing growth in its
domestic market since the second half of 2010.
2/09/11 5:50 PM
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