Home' Asian Aviation : AAV September 2011 Contents IFE systems that use copper wiring and require large and
heavy electronic seat boxes, says Lumexis. Like leg acy
systems, the FTTS supports movies, video programming,
audio, g ames, a moving map, destination information,
news and shopping.
By mid-Aug ust, Flydubai had 12 Boeing 737-800s
flying with the FTTS in daily revenue ser vice, with
installations continuing at a rate of one per month,
says Doug Cline, Lumexis’ chief executive officer.
Flydubai’s management team, headed by CEO
Ghaith al Ghaith and COO Ken Gile, “has become
our best sales force,” says Cline.
Russia’s Transaero Airlines is the latest FTTS
customer to be announced. The carrier is retrofitting
its Boeing 777s and 747-400s – marking the first
installation on a widebody type. On Transaero, the
systems will be integrated in Aviointeriors seats.
“Our company is head-down working aggressively
to ensure everything is ready for the start of Transaero’s
four [former Singapore Airlines] 777-300 retrofits in
Singapore, with STAECO, with the first beginning in
September,” says Cline.
Transaero has recently added its 747-400 fleet to the
Lumexis order book, which means the manufacturer
is working on that design and fabrication
simultaneously with the 777s . Installations on the
carrier ’s 747-400s will start before the end of this
year, says Cline.
“Our Lumexis team is extremely busy and, as we
rely on our customers to be come our sales force,
we are strongly focused on creating both system
applications and a highly tailored user interface
exceeding our customer’s expectations,” he adds.
“So, by the end of 2012, we will be able to point to
two large airline fle ets of operational aircraft flying
around the world in daily ser vice – one single-aisle
and one t win-aisle. But both will boast the industry’s
lightest installed weight per seat, at approximately
one-third that of first-g eneration AVOD [audio/
video on demand] systems and unmatched by any
AVOD system installed or on the horizon,” claims
Lumexis does not reveal its orders b efore the
customer is ready to g o public , but Cline says the
company’s order backlog “has built very rapidly”. He
adds: “ We beg an operations last year with four new
a ircraft installations and are on-plan to more than
quadruple this year, then continuing at a similar rate
of expansion in 2012 and 2013.”
Zodiac Aerospace launched its Seat Integrated
Technolog y (SiT) late last year, with operational
installation on Royal Jordanian Airbus A340s.
“SiT offers a wholly new, simplified architecture
yielding a reduction of the overall IFE system weight,
measured with gains of approximately 35 percent,
lowering ownership cost and limiting integration
costs and dramatically improving system reliability,
a ssuring system availability for passengers at nearly
100 percent,” Zodiac says.
On Royal Jordanian’s A340s the system is
integrated in Sicma seats in economy class and EADS
Sogerma seats in business class. The manufacturer is
now rep orted to be pursuing line-fit status on the
Boeing 787, with Royal Jordanian having 11 of the
type on order. In addition, the SiT system has been
sele cted by Corsairfly for its A330s and 747s and
South African Airways for its A330s.
IMS’ RAVE (Reliable Audio Video Entertainment)
system is yet another ne w low-weight, seat- centric
AVOD system. RAVE is based on the principle that
e ver y seatback unit is autonomous and fully self-
contained, avoiding the head-end system architecture
of traditional embedded systems, whereby one
technical problem can affect large numbers of seats.
The system has no head-end ser vers, distribution
boxes or seat ele ctronics boxes, and comprises just
Development of RAVE follows IMS’ success in the
portable IFE system market with its PAV-700 family.
A number of airlines, including American Airlines,
Delta Air Lines and US Airways, use IMS’ semi-
embedded portable de vices, resulting in the company
developing a “game-changing” embedded IFE system.
IMS made use of its content-loading experience
from the Terminal Data Loader to make each
seatback display unit (SDU) the point of both storage
and playback . The system also provides the option of
wireless data loading/offloading. Storag e will range
from four to 12TB and there will be a choice of 8.5-,
10.6-, 12.1- or 15.4-inch screens.
RAVE combines the cost-effectiveness, reliability
and reduced weight of portable systems with the
functionality of traditional embedded systems.
“The utter simplicity and reliability of our portable
media players was always in stark contrast to the
complexity of the embedded world,” says Joseph
Renton, IMS founder and chief executive officer.
RAVE’s launch customer is Sri Lankan Airlines
which is equipping its long-haul fleet of A330s and
A340s. In addition, the system has been ordered by:
Air Berlin, for installation on its A330 long-haul fleet
from the fourth quarter of this year; Brussels Airlines,
for installation on its five A330s in the fourth quarter;
and Lufthansa , which has not revealed details of its
order but will initially conduct a trial.
“RAVE installations for Lufthans a , Air Berlin,
SriLankan and Brussels Airlines will all take place
in the latter part of 2011, the majority in the fourth
quarter,” says IMS. “ The aircraft backlog stands at 50-
plus aircraft, with the p otential for that number to
more than double as the trial-dependent portions of
these orders are activated.”
Furthermore, there are “at least three unannounced
airlines in the queue”, the company says. Meanwhile,
development of RAVE continues, with the system
being “an evolving platform”.
With all of these developments, reports of the
death of seatback installed IFEC systems appear to
have been greatly exagg erated.
Traditional seatback IFE
system manufacturers are
constantly updating their
products to remain viable.
36 AsianAviation | SEPTEMBER 2011
2/09/11 5:57 PM
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