Home' Asian Aviation : AAV April 2014 Contents 34 AsianAviation | APRIL 2014
Onboard SIA's 777-300E Rs, the eX3, which will
also be installed on its new A350s and possibly
retrofitted on other types in the fleet, features 24 inch
screens in first class, 18 inches in business class
and 11.1 inches in economy class; touchscreen
handsets; 230-plus movies; 340-plus TV shows;
22 hosted radio programmes; 790-plus CDs; and
more than 80 interactive games. The system delivers
intuitive navigation, the ability to multi-task and
greater personalisation than ever before.
Panasonic says it has 39 customers and over 650
aircraft committed for eX3.
Meanwhile, Air New Zealand will launch this year
Panasonic's lightest system yet. The eXLite, including
all LRUs, weighs just over 3lbs per passenger seat,
according to Panasonic -- compared with 14lbs
per seat for early generation audio- and video-on-
demand systems. The streamlined architecture of
eXLite reduces LRUs, while integrated Eco monitors
with no tilt mechanism or handsets further reduce
weight, says the manufacturer.
ANZ is retrofitting its 777-200ER fleet with eXLite,
with the system expected to enter service this June.
Four airlines have ordered eXLite for 21 aircraft,
although Panasonic declines to name them. "This
is an extremely attractive product for our customers
and we expect to have the system line-fit offerable
shortly. Once that happens, we will see tremendous
growth in this unique lightweight, high-performance
IFE system," says Panasonic.
Panasonic also continues to invest in overhead
IFE systems with the launch last year of the eXO
overhead system for narrowbody aircraft. Panasonic
says eXO is designed for flexibility, supporting a wide
range of cabin configurations, including overhead
video, wireless IFE and hybrid, cabin class-specific
systems. The system is based on a new 4MCU single
server unit head-end that supports cabin-wide, HD
broadcast overhead video; cabin-wide near audio-
on-demand; HD AVOD in premium classes; and
cabin-wide wireless content to passenger devices.
It has 12.1 inch overhead monitors that support HD
video in widescreen format and a new, smaller audio
passenger control unit that features capacitive touch
and tactile feedback.
EXO is designed to work with Panasonic's
wireless network, eXW, to enable passengers to use
their own devices to connect to the airline's in-flight
portal and enjoy second screen entertainment.
The system features the same backbone as other
X Series systems, supporting hybrid installations,
including AVOD in premium cabins and overhead
video in economy class.
Paul Margis, CEO of Panasonic, said last year at
its launch: "eXO is the next generation of overhead
IFE. It provides a low-cost, lightweight and fully
integrated system that gives airlines the power to
scale the system as necessary and improve the
passenger experience with a significant number of
Second-screen capability is all the rage in the
in-flight arena, just as it has taken over people's
entertainment, viewing and communication habits
on the ground. Thales has incorporated it in the
AVANT and Panasonic in the eX3. Lumexis launched
its FTTS (Fiber-to-the-Screen) Second Screen
system at last year's Aircraft Interiors Expo in
Hamburg, Germany. The system streams content to
passenger PEDs, complementing the main screen
entertainment -- just as passengers watch TV at
the same time as checking social media or other
content on their phones, laptops or tablets on the
ground. The aim is to provide "a richer passenger
viewing experience", says Jon Norris, vice-president
of sales at Lumexis.
"FTTS Second Screen allows passengers to use
their own smart phones and tablets to control the
in-seat display. But it also supports a plethora of
options for them to pursue simultaneous activities,
such as viewing the moving-map, ordering food,
chatting seat-to-seat or playing a game," he says.
With the second screen, passengers can watch the
moving map, which is often the most popular feature
onboard, without stopping the movie, he adds.
Lumexis expects to start installing FTTS Second
Screen in the second half of this year.
Lumexis' FTTS is being operated by carriers
including flyDubai, Transaero, Turkish Airlines and
Pacific Royale. Most recently, Lumexis secured a
significant win in the form of Lion Group's Batik Air
and Malindo Air for the airlines' 737s and A320s.
Not only will this be the first time the system will
be installed on an A320, but it is a significant coup
for Lumexis, with the airlines' existing 737-900E Rs
installed with Panasonic's eX2 system.
ANZ will launch this yearPanasonic's
lightest system yet. The eXLite,
including all LRUs, weighs just over
3lbs per passenger seat, compared
with 14lbs per seat for early
generation audio- and video-on-
Second-screen capability is all the rage in
the in-flight arena, with Lumexis set to start
installations later this year.
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