Home' Asian Aviation : AAV May 2014 Contents AsianAviation | MAY 2014 33
The wearable technology is being used at London
Heathrow Airport to provide a more personalised
service for Upper Class passengers, including
starting the check-in process, updating flight
information, weather and local events at destination.
SITA is also exploring Beacon technology which
uses Bluetooth to display information on passengers'
phones and tablets relevant to the specific location,
for example to alert passengers of nearby services,
discounts and updates on their boarding schedules.
NFC boarding passes, meanwhile, could be a game-
changer in passenger processing, according to SITA
Lab. Instead of having to search for the right boarding
pass, NFC technology enables mobile devices and
readers to communicate automatically and seamlessly,
calling for the right information from a universal
container, delivering "a true Tap 'n' Fly experience".
Meanwhile, Amadeus recently launched its new
Airport Common Use Service (ACUS) next-generation
airport platform capable of carrying out all passenger
processing functions. The cloud-based Software
as a Service solution platform will allow airlines and
ground handlers to share the physical space and the
IT resources of the airport, says Amadeus.
"The airport industry has advanced tremendously
from the days of dedicated airline check-in desks
towards a much more flexible and shared environment,"
says John Jarrell, head of airport IT at Amadeus. He
adds: "It is now ready to embrace more change
in order to maximise commercial and operational
performance, and it can derive huge efficiencies from
moving towards a common use service. "
SITA's research shows that airports are continuing
to increase their investment in IT. In its latest Airport IT
Trends Survey, released late last year and conducted
with ACI and Airline Business magazine, SITA
found 90% of airports questioned plan to increase
or maintain their IT spend in 2014, with improving
the passenger experience the focus. In 2013,
airports questioned increased their IT investment to
approximately US$6 billion.
By 2016, 95% of airports plan to invest in mobile
apps to provide status information on flights at
the airport and to help them navigate through the
airport; 75% will offer passenger services via social
media; and 80% will provide bag tag printing and
assisted bag drop.
SITA's 2013 Passenger IT Trends Survey,
meanwhile, provides an insight into what passengers
think of the new technology. In the survey, 90%-plus
of passengers questioned thought that technology
helps when travelling. Some 69% of respondents
booked their travel through a website and 20% used
a kiosk for check-in, "suggesting the first wave of
self-service technology is a firmly established part of
the travel experience", says the survey. The next wave
of self-serve technology will focus on the deeper
integration of mobile into travel.
Respondents are keen to get information on their
mobiles -- with 83% wanting flight status updates on
mobiles, for example -- but 70% of those asked were
not fully convinced of the benefits of their mobile for
commercial activities. SITA says it is going to "take
time to build the trust for mobile to become a critical
tool for travel".
At last year's World Passenger Symposium, Tony
Tyler, IATA director general, outlined a vision of the
journey for an airline passenger in five or six years'
time. The passenger selected a travel package
through a NDC-enabled travel provider, selecting
to be checked in automatically by the airline with
the travel document sent to their smart phone. The
passenger also selected his bags to be picked up
at home for delivery at the other end to the hotel. At
the airport, a NFC-enabled mobile device required
just a tap and go at the kiosk. As the passenger
is part of a known-traveller programme, he moves
quickly through the security zone. The passenger
of the future will be able to interact with travel
providers at all times. In the event of a disruption, for
example, everyone is automatically notified in real-
time, while permanent luggage tags are automatically
programmed with the new information.
Tyler says: "This vision of travel in the year 2020
is not science fiction. Working with our airport and
technology partners, we already have a number of
pieces in place to facilitate the transition." ✈
By 2016, 95% of airports plan to
invest in mobile apps to provide status
information on flights ... 75% will
offer passenger services via social
media; and 80% will provide bag tag
printing and assisted bag drop.
IATA's SmartS initiative aims to offer a fast and
hassle-free passenger screening experience
Links Archive AAV April 2014 AAV June 2014 Navigation Previous Page Next Page